![]() One such tool is the Google Keyword Planner. This is a goldmine for serious event planners looking to focus their efforts on one particular area. In addition to the keywords generated, the tools also give you a rough estimate of the number of searches each keyword generates per month. “Houston wedding planners and wedding coordinators” “The best cheap wedding planners in Houston, TX” These tools provide additional/related keywords depending on the seed keyword.įor instance, if you type “affordable wedding planners in Houston,” the tool might pull up additional results such as: There are a variety of tools online, both free and paid, that can help you gain better keyword insights in your area of expertise. Using SEO, you can target people who are searching - and will be searching - for the type of event planning your company offers. ![]() Essentially, SEO is understanding how your audience searches for events online.įor example, someone searching for a wedding planner in Houston might type keywords into Google’s search bar as follows. One major component of SEM is search engine optimization (SEO), which is vital to the long-term success of your business. Search Engine Optimization (SEO) for Event Planners SEM helps drive potential leads to your website on autopilot. You can achieve this through search engine marketing (SEM). ![]() To help you set up your site, seek professional services from a reputable business.Īfter putting up your website, your next step is to drive targeted traffic to it. Once that’s out of the way, you can proceed to sprucing it up and making it look as great as it can be. If it’s available, your next step is to register it. You can use tools like Instant Domain Search to check whether the name you choose is available. Doing so will help you avoid stretching yourself too thin, as well as focus your creative energies into the kinds of events you love the most.īefore you set up your website, you want to choose a domain name first. When you position yourself as a wedding specialist, for example, couples-to-be are more likely to use your services than those of a general event planner.Įven if you are a jack-of-all-trades type of planner, it won’t hurt to pick a specialty or two. It’s better to specialize in a specific area of event planning, rather than be a jack-of-all-trades. You also want to choose a niche and domain name, as follows. Ideally, you want a site that wows people, since a great web design does a lot to boost your credibility. If you want people to find you easily, having a website definitely helps. Sounds good so far? If yes, let’s dive right into the strategies you can use to grow your event planning business. ![]() In fact, according to the Bureau of Labor Statistics, event planning jobs are set to grow 10% between 20. Commemorations (civic events, memorials)Įvery year, companies host picnics, conventions, trade shows, holiday parties, and meetings for stockholders, board members and staff members.Celebrations (anniversaries, birthdays, reunions, weddings, parades, fairs).Education (graduations, meetings, conferences).Promotions (fashion shows, political rallies, product launches).Usually, these types of services are used for: If it is, you’re in luck: We’ve put together a guide on how you can make the most of an event planning business.īefore going into how to gain new clients, let’s talk about where event planning services are needed. You need to think about costs, logistics and whether event planning is something you can imagine doing for the rest of your life. When starting a event planning business, there are several factors you need to consider.
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